‘The Market is on the Phone Now’: Kashmir’s Retail Dials Into Digital Era

Srinagar, June 29: A quiet yet decisive transformation is sweeping the retail sector in Kashmir. From the bustling streets of Srinagar to the interiors of Ganderbal and Baramulla, more local shopkeepers are now selling their goods online — a shift driven by changing consumer habits, intense market competition, and the expansion of courier services across the Valley.

“Earlier, I didn’t have to move outside the shop to find customers, but now I have to — though it’s via online — to reach them,” said Aijaz Ahmad, a garment seller from Ganderbal.