New Google features surface fresh content on topics you care about; Search now prioritises your favourite websites

Google has announced a set of new and existing personalisation tools designed to give users greater control over the content and results they see across its Search and Shopping platforms. The update includes features that aim to reflect individual browsing habits, preferred websites, and shopping interests, without altering the core structure of search results.

A new feature, currently being trialled through Google’s Labs section, allows users to prioritise content from selected websites. Dubbed “Preferred Sources”, the feature is available in English in the US and India. Users who opt in can click a star icon next to the Top Stories header and select their preferred sources.