70% startups integrating AI into core biz functions: Meta study

Over 70% of India’s high-growth startups have now started integrating artificial intelligence (AI) across core business functions, underscoring the technology’s rise as the ecosystem’s dominant growth lever, according to a new report by Meta in collaboration with Alvarez & Marsal India.

Titled “Six Levers of Growth for India’s Startups,” the study, based on interviews with 100 rapidly scaling ventures, finds that AI adopters are reporting a roughly 30% improvement in cost-per-acquisition (CPA) metrics, driven by automation, predictive analytics, and hyper-personalised customer engagement.