Reliance enters esports business, joins hands with Denmark-based BLAST Esports

Mukesh Ambani led Reliance Industries has entered the esports business through a new partnership between its wholly owned subsidiary, Rise Worldwide, and Denmark-based BLAST Esports. The two companies announced the formation of a joint venture (JV) on Wednesday to conduct large-scale esports events in India.

Jio BLAST eSports is now officially a joint venture

As part of the agreement announced in April this year, RISE incorporated a new entity called Jio BLAST eSports on April 18, 2025. Initially, it was a wholly-owned subsidiary of RISE.