OPPO India collaborates with Under 25 to roll out a Gen Z-first digital campaign for K13
Mumbai, 23 June 2025: In a bid to build strong resonance with India’s youth, OPPO India teamed up with Under 25, one of India’s leading youth-focused platforms to launch a culturally sharp, community-driven campaign for its latest K Series smartphone.
Rooted in Gen Z’s love for raw, relatable content, the campaign was built on three strong pillars: participatory storytelling, creator-first content, and college culture. From snackable Vox Pop interviews and trend-led reels influenced by viral trends and gamified interactions on Under 25 App, the content series mirrored the way young India discovers, discusses, and adopts tech.
