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    Apple Has No Need to Panic-Buy Its Way to AI Glory

    Neha Kumari
    By Neha KumariJune 25, 2025

    (Bloomberg Opinion) — Now that the Big Tech conference season is behind us, the smart money in Apple Land is saying that Chief Executive Officer Tim Cook should be preparing to open his checkbook for a huge AI deal, so apparent are the company’s shortcomings.

    Bloomberg News’ Mark Gurman reported this weekend:

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