Amazon’s secret weapon for Prime Day? High-end beauty products shielded from tariffs

As tariffs imposed under former U.S. President Donald Trump continue to impact goods sourced from China and other countries, Amazon is leaning on high-margin luxury beauty products to bolster sales during its upcoming Prime Day event, set for July 8–11.

With some Amazon sellers choosing to sit out this year’s Prime Day due to margin pressures from tariffs, the company is focusing on its growing Amazon Premium Beauty category to cushion the revenue impact. This segment, which includes cosmetics and personal care items, has become a strong performer due to its high margins and consumer resilience, even during economic uncertainty.