Yes, more and more celebrities are entering the phone business. Here ‘s why

NEW YORK: More and more celebrities are looking to attach their names to your phone. Or rather, wireless services that could power it.

From cosmetics to snacks and signature spirits, brands launched or co-owned by high-profile figures are just about everywhere you look today. But several big names are also venturing into the market for mobile virtual network operators – or MVNOs, an industry term for businesses that provide cell coverage by leasing infrastructure from bigger, more established carriers.