Tata Play, ZEEL expand addressable TV ads with precision targeting on Zee Cinema
Tata Play, one of India’s largest Direct-to-Home (DTH) providers, is expanding its qddressable Aladvertising offering through a new collaboration with ZEE Entertainment Enterprises Limited (ZEEL).
The move aims to deepen advertiser engagement by allowing brands to deliver customised campaigns to premium households across India’s top eight metro cities via ZEEL’s flagship movie channel, Zee Cinema SD.
