Streaming surpasses broadcast and cable TV viewing in US for first time

Los Angeles: Streaming services, which have been steadily gaining in popularity, have finally dethroned broadcast and cable television in the US, winning more viewers in May than broadcast and cable combined, audience measurement firm Nielsen reported on Tuesday.

Nielsen, in its monthly report The Gauge, said streaming captured 44.8 per cent of total TV usage in the US in May, highlighting the growing dominance of streaming platforms like YouTube and Netflix over the past four years.