Reddit rolls out AI ad tools to turn user conversations into marketing insights

Reddit has launched new artificial intelligence (AI) advertising tools designed to help brands engage more effectively with the platform’s vast user discussions. The announcement came during the Cannes Lions International Festival of Creativity as Reddit marked its 20th anniversary. The company revealed that its new AI engine, called Reddit Community Intelligence, will transform years of user-generated content into useful insights for marketers.

Reddit Insights
The new AI-powered tools are still in early testing stages and include Reddit Insights and Conversation Summary Add-Ons, according to the company.