Artificial intelligence models are vulnerable to inherent human biases, says an expert

Artificial intelligence, touted as the game changer in business transformation, is vulnerable to inherent human biases, a global marketing guru said.

“As human beings, biases creep into our decisions. They are a function of a complex web of factors — our experiences, what we see and hear. We make interpretations based on that. We make judgements based on that. Sometimes we are not even aware of the biases,” said Manjit Singh Yadav, the JC Penney chair in marketing and retailing studies, Mays Business School, Texas A&M University, USA.