Amazon Prime Video’s ad supported tier users may be facing a new ‘problem’

Amazon Prime Video users on the ad-supported tier may be facing an increased number of commercials. The streaming platform owned by the e-commerce giant has reportedly doubled the ads it served per hour. This rumoured change comes after Amazon introduced advertisements to its Prime Video streaming service last year, with an initial promise of a light and uniterreputing experience. According to a report by Adweek, the latest move aims to increase monetisation from its audience. The ad supported tier isn’t available in India yet, but Amazon has announced that Prime Video content in India will include “limited advertisements” beginning June 17. As per the report, Amazon Prime Video has doubled its ad load to “four to six minutes per hour,” up from the two to three-and-a-half minutes promised when ads launched in January 2024.