Meta’s short videos are reshaping how India shops

New Delhi: Indians are increasingly turning to social media to discover, compare, and buy everything from daily groceries to luxury jewellery—often without stepping into a store.

Nearly 8 in 10 shoppers in India rely on social platforms for product discovery, with an overwhelming 96% doing so through Meta’s platforms such as Facebook and Instagram, according to the company’s latest India Retail Purchase Journey report released Thursday.