Sharp decline in pay-TV subscriptions leads to 577,000 job losses: Study

Mumbai: India’s cable television industry has undergone a significant contraction over the past seven years, with an estimated 577,000 cumulative job losses between 2018 and 2025, driven largely by a sharp decline in pay-TV subscribers, according to a report released on Monday.

Pay-TV subscriber base dropped from 151 million in 2018 to 111 million in 2024 and is expected to fall further to between 71-81 million by 2030, said the report, ‘State of Cable TV Distribution in India’, jointly prepared by the All India Digital Cable Federation (AIDCF) and EY India.