Apple WWDC 2025: iPhone maker woos software developers amid AI, regulatory challenges

Apple is facing an unprecedented set of technical and regulatory challenges as some of its key executives are set to take the stage on Monday at the company’s annual software developer conference.

On the technical side, many of the long-awaited artificial-intelligence features Apple promised at the same conference a year ago have been delayed until next year, even as its rivals such as Alphabet’s Google and Microsoft woo developers with a bevvy of new AI features. Those unfulfilled promises included key improvements to Siri, its digital assistant.