Alcatel re-enters India, bets big on high-growth sub-₹ 30 ,000 segment

French brand Alcatel has re-entered the Indian smartphone market through a partnership with Nxtcell India, aiming at the high-growth Rs 12,000 – Rs 30,000 price segment.

To stand out in the crowded mid-range market, the company is betting on its proprietary NxtPaper display technology, designed to offer a paper-like visual experience and reduce eye strain—positioning it as ideal for reading and long screen time.