India is key strategic market for global brands, says Myntra CEO

India is a key strategic market for global brands while domestic brands are strengthening their propositions, Nandita Sinha, CEO of Bengaluru-headquartered Myntra, which launched in Singapore last month, said.

“With the launch of Myntra Global in Singapore, we’re also laying the foundation for our global foray, with a long-term aspiration to serve the Indian diaspora beyond India,” Sinha said on Sunday after attending the NRF 25, an international retail show held here June 3-6.