Small-town bet delivers the goods for Meesho

Backed by a sharp focus on small towns and low-cost sellers, e-commerce startup Meesho has emerged as the country’s third-largest online retail platform by gross merchandise value (GMV), positioning itself for a potential public market debut.

According to a recent report by brokerage firm CLSA, Meesho has reached a GMV run rate of $6.2 billion for FY25. The report projects Meesho’s market share will climb from 8.5% to 10% over the next six years, even as larger rivals Amazon and Flipkart see marginal declines.