End of season sales set to see higher discounts

Online apparel retailers such as Myntra and Ajio have begun their end of season sales (EOSS) over the weekend, offering discounts as low as 70-90% amid a broader retail slowdown. While EOSS discounts tend to be in the range of 50-60% since it is a clearance sale ahead of a new season, this year’s discounting is at a record low as inventory levels are high, industry sources said. Offline retailers such as Shoppers Stop and Lifestyle will kick off their EOSS this week, with discounts expected to be on similar lines, experts said, across fashion and lifestyle products.