CMOs bullish on GenAI; 71% plans USD 10mn annual investment over next 3 years: BCG Report

New Delhi [India], June 2 (ANI): A large majority of Chief Marketing Officers (CMOs) are boosting investments in the field of Generative AI (GenAI), despite of an uncertain economic climate, according to a new survey from Boston Consulting Group (BCG).

According to the survey, 71 per cent of CMOs intend to allocate over USD 10 million annually to GenAI in the next three years, a rise from 57 per cent in the previous year.