Faces of the future: Brands are turning to AI bots & avatars for ad campaigns

If you’re a keen follower of social media, chances are that you’d have noticed prickly heat powder brand DermiCool’s new digital film, said to be its first AI-generated ad. In the video, cool ‘neem-tulsi-powered’ superheroes take down monsters (read ghamoriya or prickly heat) in a fantasy battlefield reimagined through a video game-inspired narrative.

Earlier this year, fast fashion giant H&M announced plans to create digital clones of its models using AI tools. The Swedish company said it will initially create 30 AI doppelgangers of its models, to be used in social media posts and marketing campaigns, instead of real humans.