iPhone 16 is world’s best- selling phone, iPhone 15 still outselling new Android rivals

Apple’s iPhone 16 was the world’s best-selling smartphone in Q1 2025. This also marked the return of the iPhone series’ base variant to the top spot in the first quarter after a gap of two years, according to Counterpoint Research’s Global Handset Model Sales Tracker.

Apple maintained its strong presence in the top-10 list, securing five spots for the fifth consecutive March quarter. Meanwhile, Samsung featured one fewer model compared to the same period last year.