Google begins direct online sales of Pixel devices in India: What it means for users

Google has started selling its popular hardware products directly to Indian consumers through its official online store, a significant move that comes ahead of the expected launch of its first physical retail outlets in the country.

For the first time, Indian users can purchase Pixel smartphones, smartwatches, and earbuds directly from the Google Store website. Until now, the company relied on authorised retail partners and online sales through Flipkart, the Walmart-backed e-commerce platform.