All eyes on AI: Brands are watching you watch them

In 2024, BMW invited art lovers to engage with its 8 Series Gran Coupé through a generative AI-powered campaign that curated visuals in real time based on users’ interests. By relying on social listening algorithms and targeting niche communities, BMW delivered 23% higher engagement per dollar spent compared to traditional campaigns. This wasn’t just about art or cars, it was about the dawn of AI-driven brand storytelling.