Salesforce’s $8 billion Informatica deal aims to bolster data strategy

Salesforce announced on Tuesday that it will acquire data management firm Informatica in a deal valued at approximately $8 billion, marking its largest acquisition since buying Slack Technologies in 2021.

The move signals Salesforce’s return to large-scale mergers and acquisitions after a period of restraint, prompted in part by pressure from activist investors seeking improved profitability. Talks between Salesforce and Informatica, which had been shelved last year due to disagreements over terms, resumed in April amid renewed interest in Informatica from multiple potential buyers, including private equity firms.