Instamart rebrands, drops ‘Swiggy’ for standalone identity

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity.

The move comes days after rival Zomato, which also owns Blinkit, rebranded as Eternal on the stock exchanges, with quick commerce becoming a significant driver for the firms beyond their delivery businesses. CEO Sriharsha Majety said the company expects Instamart to surpass food delivery in terms of scale.