Swiggy’s diversification draws analysts’ disapproval

Swiggy’s diversification into multiple services is now drawing criticism with analysts questioning whether the food and grocery delivery major is spreading itself too thin. What was once hailed as a smart strategic hedge is increasingly being perceived as a risk of over-extension.

In the past six years, Swiggy has launched a slew of verticals, like Dineout, Instamart, Scenes, Snacc, Bolt, InsanelyGood, Assure, Rare, Minis, Swiggy Maxx and most recently, the services marketplace Pyng.