Swiggy rebrands itself as Instamart; drops the name of parent entity

Food delivery platform Swiggy has rebranded its q-comm (quick commerce) arm as Instamart, dropping the name of the parent entity, as it aims to form a standalone brand identity for the platform. This comes at a time when the rate of growth of quick commerce has been outpacing that of food delivery for the past few quarters.

“Instamart’s promise has grown beyond grocery categories, tier-1 cities and food delivery users,” said Mayur Hola, Head of Brand at Swiggy.