Truecaller Ads Launches Masthead: Brings Brands to the Forefront of Mobile Attention

Bangalore (Karnataka) [India], May 22: In a move set to redefine mobile advertising, Truecaller, the global communications platform, has unveiled the Truecaller Masthead, a powerful new ad format that places brands directly on one of the most viewed and trusted screens in the mobile experience: the primary caller ID screen.

This isn’t just another ad space. It’s a moment of undivided attention when over a billion times a day, users around the world glance at their phones to see who’s calling. Now, brands can be part of that moment.