Google is bringing a ChatGPT-like experience to Search and it’s called ‘AI Mode’

Google has announced plans to start adding ‘AI Mode’ to Google Search and the Chrome browser in the US from this week, as part of its ‘total reimagining of search’. This new feature will provide users with a full chatbot-like experience when searching for a query, enabling them to engage in follow-up conversations and communicate in natural language, as opposed to the collection of links typically associated with Google Search.

This new development comes as Google faces rising competition in the search engine market from rivals such as Perplexity AI and OpenAI’s ChatGPT, both of which offer a chatbot-like search experience.