Myntra expands to Singapore in bid to be a global player

Walmart-backed e-commerce platform Myntra has announced its international expansion with the launch of Myntra Global in Singapore, targeting nearly 650,000 Indians in the country.

According to Nandita Sinha, CEO at Myntra, the company has already been witnessing notable organic traffic from Singapore, with approximately 30,000 users from the country visiting their platform monthly, representing part of the 10-15% of Myntra’s web traffic that comes from international markets.