Apple’s WWDC to showcase AI, but Siri will be downplayed: Mark Gurman

Apple’s much-anticipated leap into artificial intelligence appears to have stumbled even before fully taking off, according to a revealing new report by Bloomberg’s Mark Gurman. The tech giant, widely regarded for its meticulous approach to product development, has reportedly been caught flat-footed by the rapid rise of generative AI—a technology it initially downplayed.

As reported by 9To5Mac, as per Gurman, internal accounts suggest that Apple’s senior software leadership, particularly Craig Federighi, hesitated to prioritise AI.