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How Apple Fell Behind in the AI Race

Neha Kumari
By Neha KumariMay 19, 2025

(Bloomberg) — Never miss an episode. Follow The Big Take daily podcast today.

Over the past year, Apple has pulled out all the stops to tout shiny new AI tools: from big presentations at its Worldwide Developers Conference to ads featuring The Last of Us star Bella Ramsey. Now, the company is facing questions about what it’s promised versus what it’s delivered.

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