Netflix to introduce AI-generated ads appearing within shows and movies; here’s what the company said

Netflix has announced it will roll out AI-generated advertising, including pause ads, on its ad-supported tier by 2026. The company is developing a new type of ad that uses AI to integrate advertiser products with Netflix shows and movies. During Netflix’s third Upfront event, the company demonstrated an example by showing how a product image will be placed over a background inspired by Stranger Things. For users on Netflix’s ad-supported plan, this means seeing ads that blend with the content they’re watching. The US-based streaming giant also noted that advertisers can insert these new ad formats in the middle of viewing or display them when users pause. These ads could include an overlay or a call to action when they are introduced by the end of this year.