Zepto enters consumer analytics space with subscription-based ‘Atom’

Quick commerce unicorn Zepto has rolled out a subscription-based analytics tool for consumer brands on its platform, aiming to boost profitability and move beyond its core delivery business. This move marks a significant step in Zepto’s broader monetisation strategy.

Called Zepto Atom, the platform offers granular data insights to brands on customer behaviour, market share, conversions, and hyperlocal trends. It’s an upgraded version of Zepto’s existing brand portal and will be available as a paid add-on for performance tracking.