Zepto to launch its subscription-based analytics platform, ‘Zepto Atom’

In a bid to enter the consumer analytics space, quick commerce firm Zepto announced the launch of its subscription-based platform, Zepto Atom, on Wednesday. The paid service will roll out on May 16.

The data insights-led platform will provide brand partners, listed on Zepto, with access to real-time market data, consumer behaviour analysis, data on customer repeatability and retention, and predictive analytics. Zepto Atom will have a separate website and mobile application.