Warner Bros Discovery brings back HBO to Max to drive global streaming growth

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago.

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand’s global reputation will drive subscriber growth as it expands internationally.

The return to HBO Max also marks an “implicit promise” by the company to deliver unique and premium content, Warner Bros Discovery said on Wednesday. HBO is home to some of the most popular, critically-acclaimed series including “Game of Thrones,” “The Sopranos” and “True Detective.”