One-size-fits-all pricing model not suitable for upgrades: Gopal Vittal

Telecom service provider Bharti Airtel on Wednesday advocated for differential pricing for different customers while pitching for tariff reform to improve the financial health of telcos.

Gopal Vittal, vice-Chairman and MD of Airtel, while speaking at the investor call for the fourth quarter of FY25, said the current telecom tariff structure in India is broken, with a one-size-fits-all pricing model that is not suitable for upgrades, nor is it in line with any other market. He said restructuring the tariff architecture is essential to improve the financial health of the industry and sustain future investments.