iPhone 16 magic: Apple dominates Indian smartphone market with strongest YoY growth, OnePlus experiences sharp fall

India’s smartphone shipments in the first quarter of 2025 dropped to 32 million units, marking a 5.5% decline compared to the same period last year. This represents the second consecutive quarter of declining sales, driven by subdued consumer demand and excess inventory carried over from the previous quarter. Among the top five smartphone brands, Apple stood out with the highest year-on-year growth rate of 23%. The company achieved its best-ever first-quarter performance, shipping three million iPhones. The iPhone 16 emerged as the most popular model during the period, making up 4% of all smartphones shipped across the country.