‘With AI, some of the world’s greatest storytellers will come from the most random places’

According to some estimates, YouTube’s creator economy touched $250 billion last year, making it slightly smaller than the economy of New Zealand. The mini-media empires of its most popular creators, built out of bedrooms and backyards, now reach billions and earn as much in dollars. A huge slice of the viewers comes from India, YouTube’s biggest market, with more than 460 million users, according to industry estimates.