Apple SVP Eddy Cue: Best thing Apple did was kill iPod and why iPhone may go the same way

Apple’s Senior Vice President of Services, Eddy Cue, stunned everyone when he testified that “you may not need an iPhone 10 years from now” during Google’s antitrust trial. The executive highlighted Apple’s willingness to cannibalize its own successful products in the face of technological shifts.

“We killed the iPod ourselves with the iPhone,” Cue said, describing it as “one of the best things” Apple has ever done. “Most companies have a very difficult time killing themselves when new technology comes along because you’re afraid, why would you kill the golden goose?”