Apple plans to add AI Search in Safari browser; Senior VP Eddy Cue points to 3 Google rivals

Apple is planning to add AI-powered search options in the Safari browser. According to a Bloomberg report, Apple’s senior vice president of services, Eddy Cue said during his testimony with the US Justice Department that the company is “actively looking at” reshaping Safari. During the testimony, he revealed that searches on Safari dipped for the first time last month. “That has never happened in 22 years,” he said, adding this is due to people using AI. Cue said he believes that AI tools like OpenAI, Perplexity AI and Anthropic’s Claude AI, will eventually replace search engines like Google Chrome, further adding that Apple will bring these options to Safari in the future.

“We will add them to the list — they probably won’t be the default,” he said.