JioStar enters influencer marketing arena with JioStarverse

JioStar has introduced JioStarverse, an influencer marketing platform that aims to provide brands and agencies with a more data-driven and transparent approach to influencer partnerships.

The platform will feature over 500 curated influencers from the JioStar ecosystem, covering a wide range of categories including entertainment, fashion, fitness, and gaming. Key features include AI-powered tools for real-time campaign analytics, audience intelligence, and performance tracking, developed in collaboration with marketing technology company Qoruz.