Zepto surpasses Swiggy Instamart in daily orders, closes in on Blinkit

The competition for superfast grocery delivery is intensifying in India, with every e-commerce company fighting inch by inch for customers. The three major quick grocery delivery companies, Blinkit, Swiggy, and Zepto, have an 88 percent market share. Zepto, founded in 2021, the last entrant in the market, has surpassed Swiggy Instamart, its one-year senior, and is now closing on Blinkit, which was founded much earlier in 2013.