Swiggy hands over food brands to Kouzina Exits private label space

Food delivery platform Swiggy has officially exited the private label business by granting exclusive licensing rights of its in-house digital-first food brands to food service company Kouzina. This move marks a strategic shift as Swiggy intensifies its focus on quick commerce and food delivery innovations.

The brands transferred include The Bowl Company (TBC), Homely, Soul Rasa, and Istah. TBC, the first to be launched in 2017, was also the most prominent among them.