Kouzina bags Swiggy’s food brands in high-stakes growth deal

Kouzina Food Tech has entered into a strategic agreement with Swiggy to exclusively operate and eventually assume full ownership of several of the latter’s in-house digital-first food brands. The portfolio includes The Bowl Company, Homely, Soul Rasa, and Istah. Under the terms of the agreement, Kouzina will oversee all aspects of brand operations, including growth, innovation, and day-to-day management. Full brand ownership is expected to be transferred to Kouzina upon the fulfilment of certain pre-defined conditions.