India’s video sector at risk of losing $ 2.4 billion to piracy by 2029: Study

India’s online video sector could see a revenue loss of up to $ 2.4 billion and a drop in user base by 2029 if strong measures are not implemented to combat digital piracy. A recent study by Media Partners Asia (MPA), IP House, and the Confederation of Indian Industry (CII) warns that piracy could lead to a decline fo 158 million users over the next five years.

The scale of piracy is already a major concern. In 2024 alone, an estimated 90 million users in India accessed pirated video content, resulting in a staggering $ 1.2 billion in lost revenue. This represents nearly 10% of the total revenue generated by the legitimate video sector in the country.