India’s digital video sector could lose USD 2.4 billion by 2029 due to piracy despite presence of legal frameworks: Report

New Delhi [India], May 6 (ANI): If strong action is not taken, digital piracy could cost India’s online video sector USD 2.4 billion in revenue and result in a loss of 158 million users by 2029, according to a joint report by Media Partners Asia (MPA), IP House, and the Confederation of Indian Industry (CII).

The report stated that the scale of digital piracy in India is already alarming. In 2024 alone, around 90 million users accessed pirated video content, leading to a revenue loss of approximately USD 1.2 billion.

This amount equals nearly 10 per cent of the legal video industry in the country.