Indian smartphone market declined 7% in Q1 2025: Vivo gains ground as Xiaomi, Samsung stumble

India’s smartphone market saw a 7% year-on-year decline in Q1 2025, according to a new report by CyberMedia Research (CMR). The slump has been attributed to “shifting consumer preferences and intensified competition” across segments.

Interestingly, despite the overall decline, the premium smartphone segment ( ₹25,000 and above) and the ultra-budget segment (below ₹7,000) recorded modest growth. In contrast, the value-for-money category ( ₹7,000– ₹25,000), which forms a bulk of the market, declined by 6% YoY.